As a luxury brand demands, the writing for Infiniti Motors required close adherence to tone of voice and style. A fine balance between high-brow, intelligent, stylish language and functional, technical automotive language was necessary. I jumped in to help when the project was behind schedule and quickly hit the ground running. I was able to find the brand voice almost immediately and contribute to the team by writing product pages for model year 2017 (MY17) as well as several content pages.
April 2018